Explain the possible problems in the ethical culture of the Red Cross that created the issues discussed in this case.
To keep up with this increased volume of activity, the Canadian Red Cross has implemented a team of digital volunteers. The Red Cross team pays attention to these engaged individuals and then during quiet times, reaches out to build volunteer relationships.
Once volunteers are recruited, the Red Cross provides them with information about the role of the organization in disasters, how to respond to common inquiries and other hands-on training, including the use of monitoring tools. Responding to the Alberta floods The Red Cross started to train digital volunteers in the spring of and soon had a practice opportunity to have some of the volunteers help out during an ice storm in Ontario.
Later in the year, a few days into the Alberta floods, the organization realized the volume of activity on social media was beyond their capacity to manage and activated the team of digital volunteers. They volunteers took shifts monitoring social media and responding to people.
The organization also received support from American Red Cross volunteers, who have similar training on the same monitoring tool used by the Red Cross in Canada. They helped over the course of several days, answering many questions and engaging with supporters as well.
During this period, we tracked hundreds of tweets that were responded to by volunteers.
|Recent Posts||Jasmine Henry Images, Sales, Brands: What social and mobile media tools is Red Bull using?|
|Public Sector Solutions - Red Cross - Case Study - Citrix||Can you describe the Red Cross stakeholders and it's, short-term goals yearsmid-terms goals yearsand long-term goals years. Can you explain what your feel your role as a stakeholder would be and why this organization would be important personally and professionally 3.|
For the digital team, whenever the organization sees an opportunity to engage them or let them know about something going on, they share that information and ask them to participate or help spread the news. A recent example is a Twitter chat hosted by the Red Cross on the topic of the crisis in Syria.
Because it was something happening on social media it was of potential interested to the digital volunteers; something in which they might want to participate or promote. Lessons learned and future plans When the flooding happened in Alberta, the organization realized that even though they had trained about a dozen people, for a number of reasons e.
According to Babineau, the Red Cross learned some valuable lessons from the Alberta floods experience to apply in improving the digital volunteer program in the future: Next time, they will activate the digital volunteer team sooner.
They need a larger pool of volunteers trained and ready to assist. They are making improvements to coordination and scheduling to prevent some of the technical hiccups experienced. They need more staff members trained, to help schedule and to help volunteers in case of problems.
You can do it from your home, from a city not affected by the disaster.Nov 24, · Red Flag Software Co. Case Study Analysis & Solution Email Us at buycasesolutions(at)gmail(dot)com Red Flag Software Co.
Case Solution & Analysis, Case Study Solution. Every Solution is prepared. 2 Today the American Red Cross consists of roughly half a million volunteers and 35, em-ployees.
A board of governors oversees the organization and its management. Case study # 2: The apple of your “I” This case study will describe why Apple Inc.
is a very successful company and has become the second largest public company in the world. It all started in the 's when Apple started producing home computers. The Case study titled The Red Cross Connection was done by Denis & Farhan advertising agency for Red Cross in Singapore.
It was released in Feb Direct link Download. Advertising campaign for Red Cross. The Red Cross Connection. Red Cross. Pin to Collection.
In , Copernicus Company conduct a study to uncover some psychographic segments, and summarized Red Lobster’s customers into 5 categories: Experientials, Indulgents, Traditionalists, Eclectics and Frugals.
Abstract. This article provides a case study on joint production technologies in the market for blood products. The discussion and analysis are motivated by a patent for a plasma-scrubbing tech-nology, acquired solely by the Red Cross.